6-Figure MT Newsletter #10

February 10, 2024

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Ditching the Service Menu


Hey 6-Figure MT Crew,

Welcome to this week's edition of the Six Figure MT Newsletter, and it's the video edition!

Let's dive right in. Today, we're challenging the conventional approach to massage therapy by rethinking how we present our services. 

Before we get started, a quick disclaimer: This approach may be more suitable for independent massage therapists who have full control over their practice.

So, here's the deal: Offering a standard menu of services might be holding you back from standing out in a crowded market. Think about it – if your services are identical to those offered by every other therapist in town, why should clients choose you? 

Now, this isn't your fault. We've been trained to operate this way, but it's time to break free from the norm and get creative.

When you list out your services, you become interchangeable, just another option in a sea of options. But what if you could be the only choice?

Let me give you an example. Imagine you offer a deep tissue massage for $100. Sounds great, right? But the problem is, every other massage business nearby offers the same service at a similar price. You become just another option on a long list. 

But here's the solution: Create your own signature service. When I started my own practice, I introduced the Joe Therapy Signature 60-Minute Session. This unique offering combines everything I've learned throughout my career into one comprehensive session.

By offering a signature service, you set yourself apart from the competition. You become the special sauce that clients can't find anywhere else. And the best part? You can price it however you want, because there's nothing else like it out there. 

So, here's the bottom line: Ditch the service menu and focus on what makes you unique. It's time to stand out and elevate your massage therapy business to new heights.

I hope this article has given you some food for thought. I'd love to hear your thoughts on this concept and answer any questions you might have.

Until next time,




Ready to elevate your massage therapy business? Here's how I can help:


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