6-Figure MT Newsletter #9

February 3, 2024

How to Stand Out in Massage Therapy


Standing out isn't just a choice; it's essential for massage therapists today.  

The ones who create a unique and unforgettable presence are the ones turning their passion for massage into successful careers.

Now, I know it might seem challenging to rise above the competition, but you're not here to blend in; you're here to shine.

The problem? With so many therapists out there, it's easy to feel lost in the crowd.

But don't worry; I'm here to help you with that.

By the end of this article, you'll have strategies to set yourself apart, beat the competition, and thrive in your massage therapy practice.


Stand Out by Being Yourself

Many people think they need to be like everyone else to succeed in this field. 

You see a massage therapist online with success and copy what they are doing and you'll be successful.

But that's a big misconception.

Trying to fit in with the crowd leads to mediocrity. Most therapists miss this crucial point.

The massage therapy world is full of sameness, with everyone offering similar treatments and claiming to have secret techniques to fix your pain.

But following the crowd won't make you stand out; it will make you invisible.

So, what's the secret to standing out?

Don't be a copy; be an original.


5 Ways to Stand Out in Massage Therapy


1. Help Your Clients Solve Their Problems.

Remember, your clients come to you for solutions, not just a massage. If you're not adding value to their lives, you're missing the point.

Turn every massage session into a problem-solving experience. When clients know they can count on you to relieve their aches and pains, they'll become loyal clients.

How? It's simple:

- Listen to your clients' concerns.

- Understand their pain points (no pun intended)

- Provide unique solutions tailored to their needs.

Not only will your clients have a better experience, you'll gain valuable feedback and begin to spot trends. 

Are there similarities in your clients concerns? Do they have similar pain points?

You can start collecting this feedback, and begin to make the sessions even better.


2. Discover Your Specialty

What sets you apart from other massage therapists? That's your speciality. It's not just what you do; it's how you do it differently and better.

Almost 95% of massage therapists I review have a generic expertise. It's true.

Here are two common generic ways it's presented on massage therapists' social media and websites:

- "Specializing in Massage Therapy to Relieve Pain and Reduce Tension"

- "Specializing in various modalities like Deep Tissue, Swedish, Cupping, IASTM, etc."

When I read these, it's challenging to see what makes you different from the massage therapist down the street.

So, take a moment to really consider who your ideal client is and how you stand out from the rest.

Once you figure that out, let it guide every aspect of your practice, from your massage techniques to your marketing messages.


3. Establish an Unforgettable Personal Brand

Whether you work for someone else or operate your own business under a company name, the importance of building a memorable personal brand has never been greater in today's world.

If you're employed by someone, consider the example of Peloton and their trainers. Each trainer has developed a personal brand that contributes to their individual success within the company.

Now, take a look at someone like Mr. Beast, who prominently uses his face as the main marketing asset for his business.

The key here is consistency. Ensure that your personal brand is consistently reflected in everything you do, from your website to your interactions with clients.

Craft a brand that authentically mirrors your values and mission, and let it shine through in your massage practice.


4. Exceptional Client Care: Going the Extra Mile for Your Clients

Alright, lastly, let's talk about something that can really set you apart in the massage therapy game‚ÄĒhow you treat your clients. This can make or break your career.

Now, when I say "client care," I'm not just talking about answering questions or fixing problems. I'm talking about creating an experience that makes your clients feel like VIPs‚ÄĒvalued, heard, and appreciated.

So, where do you start? Well, it's all about personalizing your interactions. Don't see your clients as just appointments or payments. Treat them like the unique individuals they are. Send them all the info they will need before the appointment, send them reminders a day before, send a follow-up thank-you email, or give them a shoutout on social media. These little things can go a long way.

But here's the real secret sauce‚ÄĒgo above and beyond. Besides delivering on your promises...

Throw in a surprise bonus. Do something extra that brings value to their session. Wow your clients in ways they never saw coming.

In a world where there are plenty of massage therapists to choose from, creating a lasting impression can make all the difference. It's how you turn first-time clients into loyal fans who wouldn't dream of going anywhere else. So, remember, exceptional client care is important to the success in this business. 

Incorporate these principles into your massage therapy practice today, and you'll not only read about standing out but also experience it firsthand.

Make your mark and be unforgettable in the world of massage therapy.

Keep crushing it!




Ready to elevate your massage therapy business? Here's how I can help:


1. 6-Figure MT Course: Transform your practice with this comprehensive course designed to boost your rates, distinguish your services, and attract quality clientele.

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